TagIndiaNLInvestment

Beyond the game: Driving Brand positioning and lead generation through sports sponsorship

By pritam.parashar
In Market Entry and Investment, Work Notes
6 Min Read
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During my involvement in a project collaborating an Indian school with a Dutch football club for student training, I have gained firsthand knowledge of the sizable fan base and wide-ranging business networks surrounding these clubs. This experience highlighted how effectively international companies leverage sports sponsorship to drive brand growth – a strategy I’ll explore here. football...

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India-Netherlands Relations: Opportunities for business and investment

By pritam.parashar
In Market Entry and Investment
5 Min Read
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Having previously worked with the Dutch government to strengthen bilateral ties between India and the Netherlands, I love to monitor cooperation on the political, commercial, and cultural fronts. My goal in writing this note is to keep my network informed on collaboration between both counties. Over the course of more than 77 years, India and the Netherlands have developed strong diplomatic...

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