Welcome to InsightKraft!

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Welcome to InsightKraft!

Hi, I’m Pritam Parashar Khound, and I have over 21 years in international trade and investment—working across government bodies like the UK’s Department for International Trade and the Netherlands Foreign Investment Agency. I’ve seen firsthand how businesses expand, adapt, and thrive globally.

These days, I work as an independent consultant, helping companies navigate market entry, generate FDI leads, and build strategic collaborations. And since I’ve always been a tech enthusiast at heart, I’m now exploring generative AI tools to help shape and refine what I share here. It’s a learning curve, but it’s also a creative partner—and a surprisingly good one!

Why This Blog?

Writing helps me think.
It’s a space to pause, reflect, and make sense of the constant stream of conversations, reports, and trends I deal with.

  • Sharpening Perspective – Writing makes me slow down and unpack what I’ve observed.
  • Learning & Growth – Breaking down real-world examples helps me stay curious and adapt.
  • Sharing Knowledge – I’ve always believed insight grows when shared, and this blog is my way of doing that.

What You’ll Find Here:

I’ve worked across diverse fields—from international market entry and business development to project management and energy-climate policy. This blog is a space to share insights from these areas, as well as lessons from daily interactions with clients and partners. In addition, I’m creating summaries of books on subjects like business, finance, globalisation, and climate change. Another section is dedicated to my professional development, sharing my learning from productivity and self-improvement topics.

My Journey So Far:

  • Independent Consultant (2020–Present): Advising European firms acquiring international clients and market expansion. I collaborate with international companies to identify potential acquisition opportunities in India and abroad.
  • Markets and Partners: Delivering 15 FDI projects from India and generating over 45 project leads.
  • Netherlands Foreign Investment Agency (2013–2019): Managed a portfolio of $175M in investments across 65 companies, building strong relationships with CEOs, CFOs, and government officials.
  • UK Trade and Investment (2006–2012) advised over 100 UK energy sector companies on entering the Indian market and successfully organised seminars bringing together top UK and Indian leaders.
  • Indian Petro Dot Com (2003-2006): Led a team of five, developed marketing strategies, and doubled subscription revenue through targeted sales strategies.

Thank you for stopping by, and I am confident you will find valuable insights and inspiration during your visit!

Latest stories

India-Netherlands Relations: Opportunities for business and investment

Having previously worked with the Dutch government to strengthen bilateral ties between India and the Netherlands, I love to monitor cooperation on the political, commercial, and cultural fronts. My goal in writing this note is to keep my network informed on collaboration between both counties. Over the course of more than 77 years, India and the Netherlands have developed strong diplomatic...

Bridging Borders in Thrombosis Care: A Dutch Innovation and the Indian Opportunity

Introduction Last year, I explored the Indian healthcare landscape for a Dutch medtech company that was evaluating market entry. Their solution focused on optimising warfarin dosages for thrombosis patients — a niche, high-impact segment. Although the company eventually shifted priorities and paused the India expansion, the research offered some powerful insights into the potential of India as a...

Indian Startups Going Global—A Strategic Perspective

India’s startup ecosystem has established itself as the third-largest startup hub globally, with over 1.57 lakh startups1 recognised as of December 2024. This dynamic landscape is driven by key sectors such as fintech, SaaS, artificial intelligence (AI),deep tech, and electric vehicles (EVs), which have collectively attracted significant investment and innovation. I will explore in this...

Indian Family Offices: Trends, Global Expansion, and the Role of FDI Professionals

​Indian family offices (FOs) have made a significant transition from traditional wealth preservation to a growth-focused mindset. In this blog, I am analysing the recent trends shaping Indian FOs, their focus areas, challenges and opportunities in expanding beyond India, and how cross-border experts, and Foreign Direct Investment (FDI) professionals can collaborate with these offices to...

Beyond the game: Driving Brand positioning and lead generation through sports sponsorship

During my involvement in a project collaborating an Indian school with a Dutch football club for student training, I have gained firsthand knowledge of the sizable fan base and wide-ranging business networks surrounding these clubs. This experience highlighted how effectively international companies leverage sports sponsorship to drive brand growth – a strategy I’ll explore here. football...

GLobal Expansion: The Importance of having skin in the Game

For the past two years, I’ve been working in the private sector, helping foreign businesses enter the Netherlands and assisting those seeking to expand into India through commercial agreements. I’m writing to share my insights and experiences from these projects. The majority of the businesses I’m discussing here offer software products and related services. They’ve...

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Get in touch

Let’s Collaborate
Every collaboration starts with a conversation. I’m excited about the prospect of working together and exploring opportunities that align with your goals. Feel free to reach out, and let’s begin this journey of collaboration and growth.
Email Me: parashar@pparashar.com | Call Me: +91 9811679177