Introduction Last year, I explored the Indian healthcare landscape for a Dutch medtech company that was evaluating market entry. Their solution focused on optimising warfarin dosages for thrombosis patients — a niche, high-impact segment. Although the company eventually shifted priorities and paused the India expansion, the research offered some powerful insights into the potential of India as a...
India’s startup ecosystem has established itself as the third-largest startup hub globally, with over 1.57 lakh startups1 recognised as of December 2024. This dynamic landscape is driven by key sectors such as fintech, SaaS, artificial intelligence (AI),deep tech, and electric vehicles (EVs), which have collectively attracted significant investment and innovation. I will explore in this...
During my involvement in a project collaborating an Indian school with a Dutch football club for student training, I have gained firsthand knowledge of the sizable fan base and wide-ranging business networks surrounding these clubs. This experience highlighted how effectively international companies leverage sports sponsorship to drive brand growth – a strategy I’ll explore here. football...
For the past two years, I’ve been working in the private sector, helping foreign businesses enter the Netherlands and assisting those seeking to expand into India through commercial agreements. I’m writing to share my insights and experiences from these projects. The majority of the businesses I’m discussing here offer software products and related services. They’ve...
