Introduction Some time back, I was advising a midsized Indian tech firm planning to expand into the Netherlands. Their product was solid, their strategy well thought-out, and their initial reception promising. But just six months in, the local team felt isolated, decision-making slowed, and what began with excitement gradually spiralled into confusion. It wasn’t a market failure. It was an...
Execution frameworks are the key elements in the world of global growth and cross-border collaboration. One such framework, OKRs (Objectives and Key Results), has proven immensely powerful—not just for startups in Silicon Valley, but for governments, logistics players, and international trade promotion agencies alike. In this post, I examine three real-world consulting scenarios where OKRs were...
Introduction Last year, I explored the Indian healthcare landscape for a Dutch medtech company that was evaluating market entry. Their solution focused on optimising warfarin dosages for thrombosis patients — a niche, high-impact segment. Although the company eventually shifted priorities and paused the India expansion, the research offered some powerful insights into the potential of India as a...
During my involvement in a project collaborating an Indian school with a Dutch football club for student training, I have gained firsthand knowledge of the sizable fan base and wide-ranging business networks surrounding these clubs. This experience highlighted how effectively international companies leverage sports sponsorship to drive brand growth – a strategy I’ll explore here. football...
For the past two years, I’ve been working in the private sector, helping foreign businesses enter the Netherlands and assisting those seeking to expand into India through commercial agreements. I’m writing to share my insights and experiences from these projects. The majority of the businesses I’m discussing here offer software products and related services. They’ve...
