CategoryWork Notes

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Beyond the game: Driving Brand positioning and lead generation through sports sponsorship

By pritam.parashar
In Market Entry and Investment, Work Notes
6 Min Read
B

During my involvement in a project collaborating an Indian school with a Dutch football club for student training, I have gained firsthand knowledge of the sizable fan base and wide-ranging business networks surrounding these clubs. This experience highlighted how effectively international companies leverage sports sponsorship to drive brand growth – a strategy I’ll explore here. football...

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GLobal Expansion: The Importance of having skin in the Game

By pritam.parashar
In Market Entry and Investment, Work Notes
5 Min Read
G

For the past two years, I’ve been working in the private sector, helping foreign businesses enter the Netherlands and assisting those seeking to expand into India through commercial agreements. I’m writing to share my insights and experiences from these projects. The majority of the businesses I’m discussing here offer software products and related services. They’ve...

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pritam.parashar

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Email Me: parashar@pparashar.com | Call Me: +91 9811679177

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