I’ve been around sales for a while—though, truth be told, I’ve rarely called it that. At the Department for the UK, I spent a lot of time convincing UK companies to enter the Indian market by using UKTI services. At the Netherlands Foreign Investment Agency (NFIA), it was about telling the Dutch story—strategic location, talent, and tax—without sounding like a brochure. And in my consulting work...
What I’m Still Learning About Sales Pipelines (Even After Years in International Trade & Investment)
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