India’s startup ecosystem has established itself as the third-largest startup hub globally, with over 1.57 lakh startups1 recognised as of December 2024. This dynamic landscape is driven by key sectors such as fintech, SaaS, artificial intelligence (AI),deep tech, and electric vehicles (EVs), which have collectively attracted significant investment and innovation. I will explore in this...
During my involvement in a project collaborating an Indian school with a Dutch football club for student training, I have gained firsthand knowledge of the sizable fan base and wide-ranging business networks surrounding these clubs. This experience highlighted how effectively international companies leverage sports sponsorship to drive brand growth – a strategy I’ll explore here. football...
For the past two years, I’ve been working in the private sector, helping foreign businesses enter the Netherlands and assisting those seeking to expand into India through commercial agreements. I’m writing to share my insights and experiences from these projects. The majority of the businesses I’m discussing here offer software products and related services. They’ve...
I have completed the Coursera course on Doing Business in Europe, which is highly relevant to my role in trade and investment promotion. It has enhanced my understanding of EU market regulations, company establishment, employment laws, cross-border dispute resolution, tax compliance, and environmental standards—strengthening my ability to support businesses navigating the European market.
