Welcome to InsightKraft!
Strategy, Culture & Change—Across Borders
Hi, I’m Pritam Parashar Khound. For over 21 years, I’ve worked across international trade, investment, and business strategy—guiding over 55 UK companies into India, managing a pipeline of 65 foreign investors with projected FDI commitments totalling $175 million, and supporting cross-border growth through roles in both government and private sectors.
I started InsightKraft as a place to reflect, question, and share what I’ve learnt from the field. It’s where I connect the dots between market trends, policy decisions, and on-the-ground business challenges. Lately, I’ve been exploring how generative AI can support research, writing, and decision-making—sometimes as a quiet partner, sometimes as a pushback machine.
“Writing helps me pause and reflect in a world reshaped by tech, climate, and culture.”
Vision & Mission
Vision
To make global business more thoughtful—blending strategic clarity with cultural awareness.
Mission
To translate the complexity of international expansion into clear, useful stories rooted in experience.
What You’ll Find Here
🧭 Market Entry & FDI
- Field-tested frameworks for expansion
- Lessons from real-world FDI journeys
- Insights on building international partnerships
🌐 Trade, Policy & Diplomacy
- How governments shape business environments
- What companies can learn from public–private collaboration
- Reflections on international policy shifts
📘 Learning & Development
- Summaries of books on business, globalization, climate, and leadership
- Tools and reflections for staying productive and relevant in a global career
My Journey at a Glance
- Independent Consultant (2020–Present): Advising European firms acquiring international clients and market expansion. I collaborate with international companies to identify potential acquisition opportunities in India and abroad.
- Markets and Partners: Delivered 15 FDI projects from India and generated over 45 project leads.
- Netherlands Foreign Investment Agency (2013–2019): Managed a pipeline of 65 foreign investors, with projected FDI commitments totalling $175 million, and developed strong relationships with CEOs, CFOs, and government officials.
- UK Trade and Investment (2006–2012): advised over 55 UK energy sector companies on entering the Indian market and successfully organised seminars bringing together top UK and Indian leaders.
- Indian Petro Dot Com (2003-2006): Started as a sales executive and later led a team of five. Developed targeted marketing strategies that helped double subscription revenue during my tenure.
Let’s Connect
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Thanks for visiting InsightKraft. If something here resonates with you—whether an idea, a pattern, or even a question—I’d love to hear about it.
