And how to read them without overestimating—or underusing—their influence The trigger for this blog post came from a conversation last month with a PhD student working on a thesis on foreign direct investment. During the interview, he asked a question that was simple on the surface but difficult to answer cleanly: what role do consultancy reports actually play in FDI decisions? Not policy. Not...
Welcome to InsightKraft!
Strategy, Culture & Change—Across Borders
I’m Pritam Parashar Khound. I help businesses and investors expand confidently between India and Europe, specialising in the UK and Netherlands corridors.
My approach is built on a unique bilateral perspective: I’ve guided over 55 European companies into India and worked with Indian promoters to launch their European operations. InsightKraft was founded to turn this real-world experience into your strategic advantage by translating market trends and policy into operational success.
Beyond client work, I use this space to explore the impact of generative AI on our field and to reflect on the powerful forces—tech, climate, culture—reshaping our world.
Vision & Mission
Vision
To make global business more thoughtful—blending strategic clarity with cultural awareness.
Mission
To translate the complexity of international expansion into clear, useful stories rooted in experience.
What You’ll Find Here
- Market Entry & FDI: Field-tested frameworks for expansion and lessons from real-world investment journeys.
- Trade, Policy & Diplomacy: Analysis on how government decisions shape business environments and create opportunity.
- Learning & Development: Summaries of key books on globalisation and leadership, plus tools for building a relevant global career.
My Experience
My career spans international trade, investment, and business strategy, including key roles with the Netherlands Foreign Investment Agency and UK Trade & Investment, before becoming an independent consultant in 2020.
Thanks for visiting InsightKraft. If something here resonates with you—whether an idea, a pattern, or even a question—I’d love to hear about it.
