With Lessons from the Netherlands Corridor Quick Take: The Partnership Blueprint Global expansion isn’t what it used to be. The old playbook of exporting products into foreign markets is losing steam. Today, real growth comes when companies treat international markets not as sales targets, but as partners in innovation. Nowhere is this shift more visible than in India. With its vast digital...
When we picture a business developer, what comes to mind?Probably someone who thrives at cocktail receptions, shaking hands with half the room before dessert, effortlessly making conversation and walking away with a stack of business cards. For years, I thought that was the only way to succeed in business development. The spotlight, the constant networking, the big-room charisma — surely those...
Eric Lamarre, Kate Smaje, Rodney Zemmel — McKinsey & Company Digital and AI transformation is not a one-off project — it’s a permanent shift in how companies work, innovate, and compete.In Rewired, McKinsey distils a decade of transformation experience into a six‑capability model that organisations must build in parallel to succeed: Business-led Roadmap Talent Operating Model...
Back in 2014, I was on the road scouting Indian data centre companies for potential investment and partnership opportunities in the Netherlands. A handful of players were around- the ecosystem felt small and tentative. Data localisation wasn’t yet a buzzword. Fast forward to 2025, and it’s almost unrecognisable. India’s data centre market has quietly crossed the 1 GW capacity mark and is racing...
What’s Happening — and Why Now For over two decades, India’s IT and business process management sector has powered the back-office and software needs of global enterprises—reaching revenues of $282.6 billion in FY2025 (NASSCOM). But 2025 marks the industry’s most profound shakeup since the early BPO boom, as two transformative forces converge: AI-driven automation is rapidly...
From Trends to Tactics: Where India’s Digital Story Gets Real In Part 1 of this series, we explored the changing dynamics of India’s enterprise market, which is now characterized by a strong focus on outcomes and a pivot from cost arbitrage to impact. In this second part, we will focus on the sector-by-sector implementation of tech stacks that are transforming operations, customer...
I’ve been tracking India’s enterprise technology landscape for years—initially to spot Indian companies looking to expand globally, and over time, to understand how European tech firms view India as a growth market. Today, it’s the latter that dominates my conversations. And almost every time, the discussion starts with a version of the same question:“Can we really make it work in India?” The...
Last week, I had an insightful meeting in Chennai with a Dutch technology solutions provider specialising in Business Process Management (BPM), digital consulting, and AI & data-driven platforms. The conversation revolved around how European firms with strong domain expertise can meaningfully contribute to India’s digital transformation journey. On my return, I happened to listen to the...
While researching the changing landscape of global energy and geopolitics, I came across Daniel Yergin’s book, The New Map: Energy, Climate, and the Clash of Nations. The book provides a detailed map of how nations are being redefined by their energy strategies and the shifting global order. About the Author Daniel Howard Yergin (born February 6, 1947) is a renowned American author, economic...
Introduction Some time back, I was advising a midsized Indian tech firm planning to expand into the Netherlands. Their product was solid, their strategy well thought-out, and their initial reception promising. But just six months in, the local team felt isolated, decision-making slowed, and what began with excitement gradually spiralled into confusion. It wasn’t a market failure. It was an...
