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Beyond Selling: How Global Tech Firms Can Co-Create Value with India

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With Lessons from the Netherlands Corridor Quick Take: The Partnership Blueprint Global expansion isn’t what it used to be. The old playbook of exporting products into foreign markets is losing steam. Today, real growth comes when companies treat international markets not as sales targets, but as partners in innovation. Nowhere is this shift more visible than in India. With its vast digital...

India’s Data Center Moment: From a Handful of Players to a GW-Scale Industry

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Back in 2014, I was on the road scouting Indian data centre companies for potential investment and partnership opportunities in the Netherlands. A handful of players were around- the ecosystem felt small and tentative. Data localisation wasn’t yet a buzzword. Fast forward to 2025, and it’s almost unrecognisable. India’s data centre market has quietly crossed the 1 GW capacity mark and is racing...

AI’s Shockwave in Indian IT: Why Now, What’s Changing, and Who Stands to Gain

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What’s Happening — and Why Now For over two decades, India’s IT and business process management sector has powered the back-office and software needs of global enterprises—reaching revenues of $282.6 billion in FY2025 (NASSCOM). But 2025 marks the industry’s most profound shakeup since the early BPO boom, as two transformative forces converge: AI-driven automation is rapidly...

India’s Digital Ground Game (Part 2): Sector Stacks, Compliance Clocks & Vendor Playbooks

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From Trends to Tactics: Where India’s Digital Story Gets Real In Part 1 of this series, we explored the changing dynamics of India’s enterprise market, which is now characterized by a strong focus on outcomes and a pivot from cost arbitrage to impact. In this second part, we will focus on the sector-by-sector implementation of tech stacks that are transforming operations, customer...

Digital India, Decoded: Ground Truths for European Tech Leaders

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I’ve been tracking India’s enterprise technology landscape for years—initially to spot Indian companies looking to expand globally, and over time, to understand how European tech firms view India as a growth market. Today, it’s the latter that dominates my conversations. And almost every time, the discussion starts with a version of the same question:“Can we really make it work in India?” The...

Cross-Border Growth Is Change Management in Disguise: Lessons from the Field

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Introduction Some time back, I was advising a midsized Indian tech firm planning to expand into the Netherlands. Their product was solid, their strategy well thought-out, and their initial reception promising. But just six months in, the local team felt isolated, decision-making slowed, and what began with excitement gradually spiralled into confusion. It wasn’t a market failure. It was an...

India–U.S. Relations in Uncertain Times: A Moment for Strategic Patience

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As global engagement shifts, the India–U.S. relationship is entering a phase that calls for thoughtful observation and steady leadership. At InsightKraft, I often reflect on how global economic and strategic trends affect long-term partnerships. This post isn’t a forecast or a critique — it’s an attempt to make sense of recent signals. Things feel uncertain, and that’s precisely when it’s...

Leveraging OKRs for International Expansion and Trade: Real-World Case Applications

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Execution frameworks are the key elements in the world of global growth and cross-border collaboration. One such framework, OKRs (Objectives and Key Results), has proven immensely powerful—not just for startups in Silicon Valley, but for governments, logistics players, and international trade promotion agencies alike. In this post, I examine three real-world consulting scenarios where OKRs were...

India-Netherlands Relations: Opportunities for business and investment

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Having previously worked with the Dutch government to enhance bilateral cooperation, I’ve remained keenly interested in how India and the Netherlands continue to strengthen ties across political, economic, technological, and cultural fronts. This note is a personal reflection and update for my network—on recent shifts, promising opportunities, and some often-overlooked developments in this...

RBI Monetary Policy June 2025: Implications for Growth, Liquidity, Retail, and FII Sentiment

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Overview: What Happened in June 2025 On June 6, 2025, the Reserve Bank of India (RBI) announced its latest monetary policy decision with a significant 50 basis point cut in the repo rate to 5.5%. The Cash Reserve Ratio (CRR) was also reduced in a staggered manner from 4% to 3%, injecting substantial liquidity into the banking system. The policy stance was changed from “accommodative”...

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