Categories, unlike tags, can have a hierarchy. You might have a Jazz category, and under that have children categories for Bebop and Big Band. Totally optional.
Introduction: Beyond the First Introduction International expansion often begins with high-level support from embassies and trade missions. They are invaluable for securing initial introductions to officials and building early legitimacy. However, this is just the first step. Sustainable, long-term success requires embedding your company within the local business fabric. The purpose of this blog...
The European Union released its Joint Communication on a New Strategic Agenda with India this September, a significant move to shape a stable, multi-polar order. For the EU, this is a comprehensive and high-confidence offer grounded in its regulatory power. For New Delhi, the process is both promising and a rigorous test of its strategic autonomy, regulatory adaptability, and negotiating agility...
Most businesses see embassies as visa offices. Successful global companies see them as their most powerful strategic partners. The Hidden Truth About Global Expansion You’ve perfected your product. Your pricing strategy is solid. Your distribution plan looks bulletproof on paper. Yet when you enter that new market, everything feels like navigating a maze blindfolded—unclear regulations...
The Era of Predictable Business Planning Has Ended There was a time when business planning followed a simple formula: analyse last year’s performance, project modest growth, and execute. That linear approach doesn’t work anymore. Today, a single policy announcement from Washington, a regulatory directive from Brussels, or a trade decision from Delhi can rewrite industry dynamics within hours...
With Lessons from the Netherlands Corridor Quick Take: The Partnership Blueprint Global expansion isn’t what it used to be. The old playbook of exporting products into foreign markets is losing steam. Today, real growth comes when companies treat international markets not as sales targets, but as partners in innovation. Nowhere is this shift more visible than in India. With its vast digital...
Back in 2014, I was on the road scouting Indian data centre companies for potential investment and partnership opportunities in the Netherlands. A handful of players were around- the ecosystem felt small and tentative. Data localisation wasn’t yet a buzzword. Fast forward to 2025, and it’s almost unrecognisable. India’s data centre market has quietly crossed the 1 GW capacity mark and is racing...
What’s Happening — and Why Now For over two decades, India’s IT and business process management sector has powered the back-office and software needs of global enterprises—reaching revenues of $282.6 billion in FY2025 (NASSCOM). But 2025 marks the industry’s most profound shakeup since the early BPO boom, as two transformative forces converge: AI-driven automation is rapidly...
From Trends to Tactics: Where India’s Digital Story Gets Real In Part 1 of this series, we explored the changing dynamics of India’s enterprise market, which is now characterized by a strong focus on outcomes and a pivot from cost arbitrage to impact. In this second part, we will focus on the sector-by-sector implementation of tech stacks that are transforming operations, customer...
I’ve been tracking India’s enterprise technology landscape for years—initially to spot Indian companies looking to expand globally, and over time, to understand how European tech firms view India as a growth market. Today, it’s the latter that dominates my conversations. And almost every time, the discussion starts with a version of the same question:“Can we really make it work in India?” The...
Introduction Some time back, I was advising a midsized Indian tech firm planning to expand into the Netherlands. Their product was solid, their strategy well thought-out, and their initial reception promising. But just six months in, the local team felt isolated, decision-making slowed, and what began with excitement gradually spiralled into confusion. It wasn’t a market failure. It was an...
