CategoryWork Notes

Categories, unlike tags, can have a hierarchy. You might have a Jazz category, and under that have children categories for Bebop and Big Band. Totally optional.

Rethinking the Fed’s Playbook: What May 2025 Tells Us About the Future of Inflation Targeting

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Fed’s meeting minutes. It’s always stimulating to read the Fed’s meeting minutes.There’s a certain understated drama in them. The kind where a few lines quietly hint at how the world’s biggest central bank might steer the economy. For someone like me, who often lives between economic headlines and strategic footnotes, these documents are pure gold. And let’s be honest—Fed rate cuts, or even...

Bridging Borders in Thrombosis Care: A Dutch Innovation and the Indian Opportunity

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Introduction Last year, I explored the Indian healthcare landscape for a Dutch medtech company that was evaluating market entry. Their solution focused on optimising warfarin dosages for thrombosis patients — a niche, high-impact segment. Although the company eventually shifted priorities and paused the India expansion, the research offered some powerful insights into the potential of India as a...

Indian Startups Going Global—A Strategic Perspective

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India’s startup ecosystem has established itself as the third-largest startup hub globally, with over 1.57 lakh startups1 recognised as of December 2024. This dynamic landscape is driven by key sectors such as fintech, SaaS, artificial intelligence (AI),deep tech, and electric vehicles (EVs), which have collectively attracted significant investment and innovation. I will explore in this...

Indian Family Offices: Trends, Global Expansion, and the Role of FDI Professionals

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​Indian family offices (FOs) have made a significant transition from traditional wealth preservation to a growth-focused mindset. In this blog, I am analysing the recent trends shaping Indian FOs, their focus areas, challenges and opportunities in expanding beyond India, and how cross-border experts, and Foreign Direct Investment (FDI) professionals can collaborate with these offices to...

Beyond the game: Driving Brand positioning and lead generation through sports sponsorship

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During my involvement in a project collaborating an Indian school with a Dutch football club for student training, I have gained firsthand knowledge of the sizable fan base and wide-ranging business networks surrounding these clubs. This experience highlighted how effectively international companies leverage sports sponsorship to drive brand growth – a strategy I’ll explore here. football...

GLobal Expansion: The Importance of having skin in the Game

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For the past two years, I’ve been working in the private sector, helping foreign businesses enter the Netherlands and assisting those seeking to expand into India through commercial agreements. I’m writing to share my insights and experiences from these projects. The majority of the businesses I’m discussing here offer software products and related services. They’ve...

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Email Me: parashar@pparashar.com | Call Me: +91 9811679177

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