From Trends to Tactics: Where India’s Digital Story Gets Real In Part 1 of this series, we explored the changing dynamics of India’s enterprise market, which is now characterized by a strong focus on outcomes and a pivot from cost arbitrage to impact. In this second part, we will focus on the sector-by-sector implementation of tech stacks that are transforming operations, customer...
Introduction Some time back, I was advising a midsized Indian tech firm planning to expand into the Netherlands. Their product was solid, their strategy well thought-out, and their initial reception promising. But just six months in, the local team felt isolated, decision-making slowed, and what began with excitement gradually spiralled into confusion. It wasn’t a market failure. It was an...
AI and the New Geography of Global Expansion A few years ago, when we helped international companies decide where to expand globally, the playbook was clear. We looked at market demand, regulatory environment, operational costs, talent availability, infrastructure, and alignment with strategic goals. That was enough to make a case for setting up in India, Europe, or the UK. But now, things have...
