CategoryEmerging Trends and Startups

Exploring the Complexity Behind Cross-Border Invoicing

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Compliance, technology, and partnerships are reshaping how global businesses get paid. The Simplicity Illusion: When “Click, Fill, Send” Isn’t Enough Last week, I tested a new invoicing platform. The interface was simple, almost beautiful — click, fill, send. But when I imagined using it for a client in Italy, everything changed. Suddenly, there were rules about FatturaPA, XML files, and real...

India’s Data Center Moment: From a Handful of Players to a GW-Scale Industry

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Back in 2014, I was on the road scouting Indian data centre companies for potential investment and partnership opportunities in the Netherlands. A handful of players were around- the ecosystem felt small and tentative. Data localisation wasn’t yet a buzzword. Fast forward to 2025, and it’s almost unrecognisable. India’s data centre market has quietly crossed the 1 GW capacity mark and is racing...

AI’s Shockwave in Indian IT: Why Now, What’s Changing, and Who Stands to Gain

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What’s Happening — and Why Now For over two decades, India’s IT and business process management sector has powered the back-office and software needs of global enterprises—reaching revenues of $282.6 billion in FY2025 (NASSCOM). But 2025 marks the industry’s most profound shakeup since the early BPO boom, as two transformative forces converge: AI-driven automation is rapidly...

India’s Digital Ground Game (Part 2): Sector Stacks, Compliance Clocks & Vendor Playbooks

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From Trends to Tactics: Where India’s Digital Story Gets Real In Part 1 of this series, we explored the changing dynamics of India’s enterprise market, which is now characterized by a strong focus on outcomes and a pivot from cost arbitrage to impact. In this second part, we will focus on the sector-by-sector implementation of tech stacks that are transforming operations, customer...

Digital India, Decoded: Ground Truths for European Tech Leaders

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I’ve been tracking India’s enterprise technology landscape for years—initially to spot Indian companies looking to expand globally, and over time, to understand how European tech firms view India as a growth market. Today, it’s the latter that dominates my conversations. And almost every time, the discussion starts with a version of the same question:“Can we really make it work in India?” The...

AI and the New Geography of Strategy: Rethinking Global Expansion in the Age of Intelligence

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AI and the New Geography of Global Expansion A few years ago, when we helped international companies decide where to expand globally, the playbook was clear. We looked at market demand, regulatory environment, operational costs, talent availability, infrastructure, and alignment with strategic goals. That was enough to make a case for setting up in India, Europe, or the UK. But now, things have...

Indian Startups Going Global—A Strategic Perspective

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India’s startup ecosystem has established itself as the third-largest startup hub globally, with over 1.57 lakh startups1 recognised as of December 2024. This dynamic landscape is driven by key sectors such as fintech, SaaS, artificial intelligence (AI),deep tech, and electric vehicles (EVs), which have collectively attracted significant investment and innovation. I will explore in this...

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Email Me: parashar@pparashar.com | Call Me: +91 9811679177

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